Privacy Policy

Sterling Movers Last updated: 22 July 2026 Sterling Movers ("we", "us", "our") is committed to protecting your privacy. This policy explains how we collect, use, store, and protect your personal information when you use our website (sterlingmovers.co.uk) or our removals services, in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Sterling Movers
Sterling Movers LTD
Company registration number: Company No. 17265028 Registered in London, United Kingdom
Registered address: 28 Dover Flats, Old Kent Road, London, SE1 5NJ
Email: booking@sterlingmovers.co.uk
Phone: +447538 084348 We are the "data controller" for the personal information described in this policy.

2. Information We Collect

We may collect the following types of information:

Information you give us directly

• Name, email address, phone number, postal address
• Moving details (current address, destination address, moving date, inventory of items)
• Payment and billing information
• Any information you provide when contacting us by phone, email, contact form, or live chat

Information collected automatically

• IP address, browser type, device information
• Pages visited, time spent on site, referring website
• Cookies and similar tracking technologies (see Section 7)

Information from third parties

• Information from partners or subcontractors involved in fulfilling your move
• Information from payment processors to confirm and process payment

3. How We Use Your Information

We use your personal information to:

• Provide you with a quote and arrange your removal
• Communicate with you about your booking, including confirmations and updates
• Process payments
• Respond to enquiries, complaints, or customer service requests
• Improve our website and services
• Send you marketing communications, where you have opted in (see Section 6)
• Comply with our legal and regulatory obligations
• Prevent fraud and maintain the security of our services

4. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases to process your information:

• Contract — processing necessary to provide the removal service you've booked
• Consent — for marketing communications and non-essential cookies
• Legitimate interests — for improving our services, preventing fraud, and general business operations, where this doesn't override your rights
• Legal obligation — where we're required to retain or disclose information by law (e.g. tax and accounting records)

5. Sharing Your Information

We do not sell your personal information. We may share your information with:

• Subcontracted moving crews or partner removal firms, where needed to complete your booking
• Payment processors, to handle transactions securely
• IT and website service providers, who support our systems (e.g. hosting, CRM, email)
• Regulators or law enforcement, where required by law
• Professional advisers, such as accountants or solicitors, where necessary

All third parties are required to handle your data securely and only use it for the purposes we specify.

6. Marketing Communications

We will only send you marketing emails or messages if you have opted in. You can unsubscribe at any time using the link in any marketing email, or by contacting us directly at booking@sterlingmovers.co.uk. Opting out of marketing will not affect service-related communications (e.g. booking confirmations).

7. Cookies

Our website uses cookies to:

• Ensure the website functions correctly
• Understand how visitors use our site (analytics)
• Support any advertising or remarketing activity, where applicable

You can control or disable cookies through your browser settings. Disabling some cookies may affect the functionality of our website.

8. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes it was collected for, including:

• For the duration of your booking and a reasonable period afterward for customer service purposes
• As required by law for financial and tax records (typically 6 years)
• Marketing data, until you unsubscribe or request deletion

9. Your Rights

Under UK GDPR, you have the right to:

• Access the personal information we hold about you
• Rectify inaccurate or incomplete information
• Erase your information ("right to be forgotten"), in certain circumstances
• Restrict how we use your information
• Object to processing based on legitimate interests or for direct marketing
• Data portability — receive your data in a portable format
• Withdraw consent at any time, where we rely on consent

To exercise any of these rights, contact us at booking@sterlingmovers.co.uk. We will respond within one month, as required by law. You also have the right to lodge a complaint with the UK's data protection regulator, the Information Commissioner's Office (ICO), at ico.org.uk, if you believe we have not handled your information properly.

10. Data Security

We use appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse, including secure storage systems and restricted access to personal data.

11. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "last updated" date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions about this privacy policy or how we handle your personal information, contact us at:
Email: booking@sterlingmovers.co.uk
Phone: +447538 084348
Address: 28 Dover Flats, Old Kent Road, London, SE1 5NJ